Gallery Pal: Design a better experience for art museum guests


Challenge Summary

This challenge centered around a mobile web service called Gallery Pal, which helps museum visitors learn and gain a better appreciation for the art they are viewing.

How Gallery Pal Works

Gallery Pal is accessed through a text message code hung on a plaque next to a given work of art. The user can text in to receive a link to a page that shows and tells them more about the piece they are looking at. 

"What can we show users to give them a better 
 in-person experience with the art?"

Research and Interviews

Before creating any concepts, I used the persona in the brief to get a better understanding of the user, and their preferences & behaviors during their museum visit.

Below is a summary of Angela's experience - she's a casual art fan who wants a little more information about the work she's looking at.

Interview With an Expert

After getting a better understanding of the user, I watched an interview with Lena Carroll, an experienced art tour guide. Her interview gave some insights into what she presents to her guests to make sure that they have a great experience at the museum.

Below are a few of the biggest takeaways from my interview with Lena

Competitive Analysis and Design Inspiration

Before starting my sketches, I looked at several other apps and experiences to 
get some ideas for how to display information about the art.

Crazy 8's and Rough Concept Sketches

After analyzing some other designs, I did a round of Crazy 8's to begin brainstorming some concepts for my design.

Detailed Sketches

After a round of Crazy 8's, I decided to pursue a "flashcard" pattern in my next round of sketching. The flashcards would contain short bits of text over a background image of the work of art.

In addition to just showing text, I also wanted to include cards that prompted a user to look up from their phone, and experience the piece in real life.


After sketching out my solution in more detail, I brought my designs into Sketch to create wireframes. As I moved into digital design (and, testing out the designs on my phone), I made a few updates to the layout and visual style documented below.

Visual Design and Prototype

In my visual design and prototype stage, I made a few small adjustments to make the cards more minimal, as not to dominate any of the background visuals.

In addition to removing the reflection timer from my wireframes, I also stripped down the "reflection" screen to give users a clear cue to look at the painting right in front of them, and to take their time to process, react, and appreciate it

Joe Formica

I started Bitesize UX to help designers-in-training get real UX experience. I also work on these challenges to keep my skills sharp 👍

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