Problems about current product page layout:
As PartyOn has added more items to their site, they have received feedback from users that it is difficult or time consuming to find products that they are looking for.
What goes well:
Plenty of good stuff on the website for customers to choose from.
What needs improvement:
1. The products are displayed randomly, making it hard for customers to buy things in "chunks" all at once.
2. It takes too much time for customers to find a particular product on current product page.
Therefore, I first conducted a card sorting process and then I grouped the products into six categories. Here is the redesigned product layout with six different categories:
Next, I put the products that belong to each category into the [category product page]. So customers can click on the "view products" button on each of the caterory listed on this page, and then go to the [category product page] to find what they want.
Here is the [category product page] for category "Tableware & Serveware" for example:
This redesign solved 2 problems:
1. It is now easy for customers to buy "chunks" of product all at once - just click on the [category] tab on the first page and you can see everything in that category.
2. It saves customers time from rolling down the product page just to find a particular product from hundreds of irrelavant products - by grouping products into categories, it significantly cut down the number of product displayed in each category. Hence, customers can find what they want quicker and be happier about the online shopping journey!
This is my first challenge and first time using Sketch. My submission is really simple but I will keep getting better! Thanks for reading!