You are the lead designer for TaxChat.me - a website that connects taxpayers to accountants, who give them expert advice and tips on their tax return.
TaxChat is seeing a lot of users drop off on their sign up page, where users can start a free trial, and find an accountant to chat with about their taxes.
Your challenge is to design and test two versions of the screen, with the goal of finding the best way to convey trust and quality to a user.
Research & Findings
The research below reflects the feelings of users who did not sign up. Use these insights to guide your design!
A step-by-step guide to creating an awesome submission